General information for offers
to the Norwegian Monopoly(Vinmonopolet)
1) Please study the tender information carefully, as the monopoly
does not accept offers “outside” the tender specification.
If you have any questions, please contact your Strøm Brand
2) Please note that that we pay alcohol tax per alcohol degree
per liter in Norway, thus each ex-cellar price has been calculated
with one or several ABV (if the tender opens for diversity)
3) The volume enclosed per tender is our BEST ESTIMATE and might
not be the actual volume! The success of a launch and volume is
affected by many different parameters (i.e.: Timing of launch,
journalist reviews, other launched products in the same category,
etc. etc. etc.)
4) When deciding that your wine fits one or more tender specifications,
please fill in the two forms: 1) Offer
form for monopoly tenders and 2) Product info for monopoly
(which will be enclosed with the tender specification e-mail).
5) After submitting your offer, please wait for a confirmation
from your BM contact before sending samples. Please note that
all cells in the offer form for monopoly tenders must be filled
in as, it is required by the monopoly for all offers
6) Each offer needs 4 samples (3 for the monopoly and 1 for our
file) for a 75cl wine and 2 for 70cl spirits (1 for the monopoly
and 1 for our file).
7) The alcohol degree and the vintage in the offer MUST be the
same as on the label (as described above)
8) If you offer tank samples, please glue/tape original label
on the bottle or mark it clearly with: Vintage, vol. and ABV.
9) Please note deadline for offer and samples in the tender specification!
The monopoly does not accept any offers after their deadline (Date
+ 16:00 pm)
Vinmonopolet’s purchasing procedures and product
information at http://www.vinmonopolet.no/artikkel/om-vinmonopolet/in-english/vinmonopolets-purchasing-procedures-and-product-range--233865)
Vinmonopolet decides which products to launch in its “basic”
and “one lot” ranges. Wholesalers decide which products
are to be launched in the “to order”, “additional”
and “test” ranges.
sold through Vinmonopolet come from suppliers who have entered
into a wholesale agreement with Vinmonopolet.
has five product ranges:
One lot range
To order range
and one lot ranges
The basic and one lot ranges consist of products purchased by
Vinmonopolet in accordance with the agreed purchasing process
and based on six-monthly marketing and product plans, as well
as products from the to order or test ranges that have qualified
by achieving satisfactory sales.
publishes invitations to bid on the Vinmonopolet supplier portal
and wholesalers submit offers that must comply with specified
deadlines and procedures. All approved offers are tested by Vinmonopolet’s
sensory testing laboratory, where a panel of expert assessors
objectively and independent assess the degree of accordance to
the relevant specification. Purchasing decisions are based on
price, sensory quality and ability to deliver, as set out in the
Regulations on AS Vinmonopolet’s purchasing activity, etc.
entering the basic range are guaranteed to be carried for at least
12 months (the introductory month + eleven months). The one lot
range consists of products that are purchased in limited quantities.
These products are carried until the lot has been sold out.
stipulates certain requirements for products that are to be launched
in the basic and one lot ranges. They must be held in a warehouse
in Norway one month before the launch, and the available quantity
of the product must be sufficient for the category in which the
product is to be initially launched.
The to order range has been created to make available to customers
the selection of products held by wholesalers in Norway that have
not been accepted into the basic, one lot or test ranges.
must be available in the wholesaler’s warehouse in Norway
from the first day of the month in which they are to be launched,
and are subject to the same terms and conditions of delivery as
products in the basic and one lot ranges. Wholesalers must be
willing to make single bottle deliveries.
registered through Vinmonopolet’s supplier portal, subject
to the specified deadlines. The products in this range are sold
through the online shop, but certain shops may also choose to
carry them as part of their local range.
The additional range consists of any other products that wholesalers
have to offer. It is not a requirement for the products to be
held in stock in Norway, and the wholesaler can specify a minimum
delivery. Products in the additional range are not sold through
the online shop, but certain shops may also choose to carry them
as part of their local range. Products can be registered as they
become available through Vinmonopolet’s supplier portal,
subject to the specified deadlines.
Also see information
about products for our specialist shops.
The test range
The test range is an independent product range that aims to provide
market access for products even if Vinmonopolet has not chosen
to purchase the product.
Vinmonopolet decides how many products it will launch in its test
range, and wholesalers must express their interest by the specified
deadlines. Vinmonopolet allocates product launches and launch
dates between the wholesalers who have expressed their interest.
At the end
of the six-month test period (introductory month + five months),
Vinmonopolet reserves the right to return unsold stock at the
expense and risk of the wholesaler.
Vinmonopolet launches new products six times a year – in
January, March, May, July, September and November.
has a special emphasis on products from a particular country,
area or style. The aim is to strengthen Vinmonopolet’s position
as specialist retailer, as well as giving customers lots of different
and exciting products to choose from.
How long can
a product remain on sale?
Vinmonopolet uses a ranking system based on the number of litres
sold to decide which products it may want to retain in its basic
range after the initial guaranteed period.
system is based on product groups, which are in turn subdivided
into price segments. For each price segment, Vinmonopolet decides
the number of products that it ideally wants to stock. Rankings
are updated every month based on sales over the past six months,
with products being discontinued every two months based on those
the additional range are not covered by the ranking system. For
a product to remain in the Vinmonopolet range, at least one sale
must have been registered.
Vinmonopolet’s shops are split into six categories, based
on their anticipated sales over the coming year.
has a range that consists of three elements: a fixed basic range
that is chosen centrally, an optional basic range and a local
range chosen by the individual shop in response to local demand.
The local selection can include products from all of the product
Prices are stated in NOK DDP (Delivery Duty Paid). This means
that the individual wholesaler is liable for all of the risks
and costs associated with transporting the products to the designated
place at the individual shop’s warehouse, including customs
clearance, excise duties, taxes, VAT and any other charges.
is completely transparent in how it calculates mark-ups and retail
prices. Vinmonopolet’s calculation is based on the principle
that each product should cover its own costs, as well as giving
Vinmonopolet a reasonable profit.
As of January
2011, the mark-up applied by Vinmonopolet is a fixed rate of NOK
7.80 per litre, plus 22 percent of the purchase price excluding
taxes and duties. The percentage mark-up gradually falls for products
whose purchase price excluding taxes and duties is over NOK 80,
and the total mark-up is never more than NOK 90 per unit.